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How many times do we hear “Everything depends on the casting. This piece is actor driven. The cast will make or break this spot?” It amazes me that the right person can be picked for a commercial from a one minute audition, followed by a five or ten minute call back.


In that eleven minutes, the creatives see your acting, feel the essence of who you are, and know enough to book you. They are then banking on you, fully depending on you to come through and do a good job acting on the day of the shoot.

Many people enter acting on a whim because it looks like fun. However, there are certain responsibilities that separate the professionals. The culminating moment is the audition, but it’s refreshing to take a look at all the elements that go into the preparation of that event.


Your responsibility as an actor started long before the moment of the booking. This responsibility or empowerment list includes:

Knowing the technique.

Having good photos.

Keeping your resume fresh, reflecting your strengths.

Keeping sharp with acting classes.

Developing good demo reels.

Having a website.

Obtaining agents and keeping up those relationships.

Confirming your auditions.

Preparing for auditions.

Showing up on time to the audition.

Wearing the right clothing.

Auditioning well.

Staying healthy and being healthy from the start to finish at the shoot.

Knowing your lines.

Showing up in time.

Showing up at wardrobe.

Knowing how to go over your contract.

Keeping track of your conflicts.

Being available for your agent to audition.

Booking out when you are not available.

Staying creative throughout the day or days of the shoot.

Keeping up your energy.

Staying consistent to the look of your photos.

Being able to sustain line changes.

Ability to work well with others.

I’m sure you can add other things to this list. Send me a message and let me know what empowering responsibility you’ve added.

Click here for more info on Terry’s workshops

Any reproduction or usage of this article on other websites must be credited to Terry Berland, Casting Director and linked back to here.

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Terry Berland is an award-winning casting director for on-camera, television, voiceover, and hosting. Her casting awards include Clio, The Houston International Film Festival, Art Director’s Club, Addy, and the International Film and Television Festival. Her former casting staff position for Madison Avenue giant BBDO/NY has contributed to her deep understanding and involvement in the advertising industry. She is known throughout the country for her talent development, and is the co-author of the how-to industry book,”Breaking Into Commercials.”