by anitakumar | Dec 8, 2017 | Commercial Actors Should Never..., Uncategorized, US
Have you noticed changes in the commercial business and can’t make heads or tails of it? Perhaps you can’t put your finger on what the movement is, but you know something is definitely moving. I’ve always marveled at the rate of change in commercials. I have to keep...
by anitakumar | Nov 3, 2017 | Commercial Actors Should Never..., Uncategorized
I always like to keep things in perspective when casting. A favorite phrase of mine: We aren’t curing cancer, we are casting a commercial. This is important for me, personally, to keep in mind because things can get stressful quickly in the world of commercials and...
by anitakumar | Oct 2, 2017 | Commercial Actors Should Never..., Uncategorized, US
I just scrapped my planned subject for this column. Why? Because I was going to address some nuances… some (seemly) silly subtleties of the commercial world. Unfortunately, it’s become clear over the last few casting sessions I’ve had that some bigger issues should...
by anitakumar | Sep 5, 2017 | Commercial Actors Should Never..., US
There are many, many different commercial audition scenarios. Just when you think you’ve experienced them all, I guarantee there will be a new curveball thrown your way. And it’s part of the fun, yes? But there are consistent scenarios that you can expect to encounter...
by anitakumar | Jul 27, 2017 | Commercial Actors Should Never..., Uncategorized, US
You might be familiar with the idea of “being impeccable with your word”. It comes from Don Miguel Ruiz’s book, The Four Agreements. Or perhaps Robert De Niro’s character in Meet the Parents and the “circle of trust” talk with his future son-in-law played by Ben...
by anitakumar | Jun 29, 2017 | Commercial Actors Should Never..., US
I’ll admit, I’m a little excited and a little scared. I’m attempting to tackle a topic that doesn’t have a clear answer: How an actor finds commercial representation. I’ve had many actors ask and my answer is always something close to shrugging my shoulders. But...
Seminar Recap